Nosotros base the love of our clothing on a lot of dissimilar categories; quality, toll, origin. How almost pronunciation difficulty? We've gone through years and years of ogling over brands we have no idea how to pronounce. And yous know who'south to arraign? The internet and rappers.

We see the name on our favorite websites, fuck upward the pronunciation in our heads and move on with our lives. Then, rappers brand it even worse by giving their ain interpretation of the brand name'southward pronunciation, often in jest or to keep their rhyme scheme tight. So before you buy your side by side piece of clothing, brand sure you can say it correctly to that store manager helping y'all out before you completely embarrass yourself.

Aimé Leon Dore

How to Pronounce Brand and Designer Names Complex Aime Leon Dore
Image via Aime Leon Dore

Pronunciation: Eh-may Lee-on Door

Start of all, what does Aimé Leon Dore even mean? According to an END interview with Aimé Leon Dore's founder Teddy Santis, the proper noun of the brand was originally supposed to be Aimé–the French word for "love." But because "Aimé" was already trademarked, Santis added Leon Dore. "Leon" translates into Lion, his father's childhood nickname. "Dore" is the last syllable of "Theodore," Santis' birth proper name. Although none of this data will aid when it comes to pronouncing it correctly, it's overnice to know the brand's name isn't just a bunch of French words mashed together.

Vetements

How to Pronounce Brand and Designer Names Complex Vetements
Paradigm via Getty/Edward Berthelot

Pronunciation: Vet-MAHN

Although Demna Gvasalia is no longer at Vetements, it's never as well late to outset pronouncing the make'south name correctly. Vetements, too the discussion for "clothing" in French, is not pronounced like "tenements." It is pronounced similar "Vet Mawn." A good mnemonic device to recall this make's pronunciation is to envision a Vet mowing a backyard, in an oversized Vetements hoodie.

Sacai

How to Pronounce Brand and Designer Names Complex Sacai
Image via Estrop/Getty

Japanese pronunciation: Suh-Kah-E; Western pronunciation: Suh-Kai

This is a tricky one because the Western pronunciation of Sacai, "Suck-eye," rolls of the natural language so well. But seeing how Chitose Abe's maiden proper noun is Chitose Sakai, Sacai is likely pronounced the same manner as her Japanese concluding name. The Japanese do not pronounce the "I" in ""Sakai" as "eye." It is pronounced as "Eastward." And then in Japanese, Sacai is "Suh-Kah-Eastward."

1017 ALYX 9SM

How to Pronounce Brand and Designer Names Complex 1017 Alyx 9SM
Image via Getty/Edward Berthelot

Pronunciation: 10-Seventeen-Ah-Leeks-9-S-M

Call up that Matthew Williams PR team sent out a press release to make certain yous all end calling information technology ALYX. First off, Alyx is not pronounced as "Ay-licks." The brand's name sounds zilch like a 99 cent store lollipop. It is pronounced "Ah-Leeks," because no corporeality of roller coaster buckles can stop this faucet from dripping. Now onto the total name itself, it is "Ten-Seventeen-Ah-Leeks-Nine-Due south-M. It is non "One-Zero-1-Vii-Ah-Leeks-Nine-S-K." Information technology is not "One thousand and seventeen-Ah-Leeks-Nine-Due south-One thousand." Information technology is not "Ten-One-Seven…"

Comme des Garcons

How to Pronounce Brand and Designer Names Complex Comme Des Garcons
Image via Getty/Claudio Lavenia

Pronunciation: comb-twenty-four hours gar-son (soft "due north")

Have you ever been and then worried most butchering a brand name when pronouncing information technology to a store assistant, yous but decided non to fifty-fifty ask about it? Yeah, Comme des Garcons has that kind of event on people.

Balmain

How to Pronounce Brand and Designer Names Complex Balmain
Image via Getty/Marc Piasecki/GC Images

Pronunciation: Brawl-mah

Don't worry about this one considering 95 percent of rappers pronounce Balmain wrong. Well-nigh Balmain enthusiasts pronounce the French brand as "Ball-Principal." However it's really produced equally "Ball-Mah." But come on, ain't no i gonna pronounce that correctly. Shouts out to Child Cudi for getting it right though.

Givenchy

How to Pronounce Brand and Designer Names Complex Givenchy
Image via Getty/Vanni Bassetti

Pronunciation: jhee-von-SHEE

Founded in French republic in 1952, this luxury brand is on the tips of many tongues who know anything nigh clothing, from bloggers to rappers all over. Just don't be that douche asking for the "give-en-chee" Shark sweater.

Saint Laurent

Dave 1
Epitome via Complex Original

Pronunciation: San-Lo-Ron

Fifty-fifty afterward Hedi Silmane dropped "Yves," the most difficult function to pronounce of the make'south original name, many still mispronounce the brand now known every bit Saint Laurent.

Bode

How to Pronounce Brand and Designer Names Complex Bode
Epitome via Kristy Sparow/Getty Images

Pronunciation: Boh-Dee

Emily Bode is rising in popularity, and then information technology'due south time to start pronouncing her name right before you embarrass yourself when commenting on someone'south patchwork baste. Bode is not pronounced similar the discussion found within the dictionary. It is "Bow-Dee." An piece of cake mnemonic device for this brand'south pronunciation is to call back about how the prices for Bode are OD.

Suicoke

How to Pronounce Brand and Designer Names Complex Suicoke
Image via Getty/Matthew Sperzel

Pronunciation: Sui-Ko-Ke Western pronunciation: Sui-Coke

Similar Sacai, this is some other Japanese brand whose name is normally pronounced in a way that just rolls of the natural language better. The Western pronounciation of these clout sandals is like the fusion of the word "Suicide" and "Coke." Although "Suicoke" sounds like the proper name for a wavy donkey French Montana mixtape, the Japanese pronounce "Ke" as "Keh." So it would be "Sui-Ko-Ke."

Raf Simons

How to Pronounce Brand and Designer Names Complex Raf Simons
Image via Getty/Vanni Bassetti

Pronunciation: Răf-Sym-Mons

If you are a fan of ASAP Rocky, you likely know how to pronounce this designer's name correctly because Rocky got information technology right when he dropped that banger "RAF." Merely for those who pronounce Raf like "Wraith," or Simons like the name of the American Idol approximate, you've got it wrong all these years. Please don't touch on my Raf.

Hedi Slimane

How to Pronounce Brand and Designer Names Complex Hedi Slimane
Image via Getty/Miguel Villagran

Pronunciation: ed-ee slim-ahn

This designer'due south proper noun is like the Berenstain Bears vs Berenstein Bears of mode designers. Many people religiously pronounce Hedi Slimane'south name as "Heidi Sil-mane," literally rearranging and adding letters to the French designer's proper noun. But fifty-fifty for those who don't add random letters to Slimane's name, they might not realize the "H" in Hedi is silent.

Miuccia Prada

How to Pronounce Brand and Designer Names Complex Miuccia Prada
Prototype via Getty/Jeremy Moeller

Pronunciation: Mew-cha Prah-da

Most fans of Prada become the latter half of Miuccia Prada's name correctly. Nonetheless, many butcher her tongue twister of a first name saying everything from "Mi-uc-sia" to "K-ikea." If you can correctly pronounce the words Mucinex and Chia Pet properly, you have the ability to pronounce "Mew-Cha."

Stüssy

How to Pronounce Stussy Complex
Image via Getty/PYMCA/Universal Images Group

Pronunciation: Stoo-see

Nope, information technology is not Sta-see or Stuss-meet. Even though Stussy is now turning twoscore-years-old, you volition always hear one or 2 people mispronounce the brand'south proper name.

Arc'teryx

Frank Ocean Wearing Arc'Teryx
Paradigm via Getty

Pronunciation: Ark-tear-icks

Since everyone and their mother is wearing Arc'Teryx jackets these days, it's important to know how to correctly pronounce the Candian outdoor brand's proper name. Merely commencement of all, what does Arc'teryx even hateful? The name and "dead bird" logo of Arc'teryx is a reference to Archaeopteryx, a bird-like dinosaur from the Jurassic era. The pronunciation for that is "aar-
-kee-aap-tr-uhks." Then naturally, one would think that the pronunciation of Arc'teryx would be similar to that. But the brand's videos show employees pronouncing information technology more like "ark-tear-wicks." A good fashion to remember that is to retrieve of water when pronouncing the name: Noah's ark, tears, and pelting wicking fabrics.

Bottega Veneta

How to Pronounce Bottega Veneta
Image via Getty

Pronunciation: Buh-tei-guh-vuh-nei-tuh

The Italian luxury house Bottega Veneta has recently exploded in popularity thanks to its famous Puddle Boots. But no lie, we hear plenty of fashion lovers butcher the brand's name. Everything from "bot-tea-gah-ven-nee-tah" to "Bodega Vendetta." Although the latter mispronunciation would be a great championship for a New York Metropolis-based Marvel comic, information technology certainly isn't the correct way to pronounce the brand's proper name. The correct pronunciation of Bottega Veneta is pretty simple Italian because the brand's proper noun literally translates into "Italian Store." A good way to retrieve how to pronounce the beginning half of the proper noun is to think of how ane pronounces the word "botanical."

Hermès

How to Pronounce Hermes
Image via Getty/Julien Hekimian

Pronunciation: Ehr-mez

Perhaps one of the world'southward most commonly mispronounced brand names is Hermès. That's probable due to the number of rappers who have dropped the brand's name in songs over the years just mispronounced it. Drake, Futurity, Rick Ross, and even Kanye West have all accidentally kept the "H" when pronouncing the name of the French luxury brand. The "H" in Hermès stays silent. A good way to remember that is if you somehow manage to purchase your girl a $10,000 Hermès birkin, she'll probably look at yous in flabbergasted silence.

Dries Van Noten

How to Pronounce Dries Van Noten
Prototype via Dries Van Noten

Pronunciation: Dreeze-van-no-ten

When someone comes up to you and tries to test your way knowledge by asking y'all who's your favorite member of the Antwerp Half dozen, you lot accept several really hard to pronounce names to choose from. So expert luck trying to proper noun  Dirk Van Saene, Dirk Bikkembergs, Walter Van Beirendonck, or Ann Demeulemeester. Aside from Marina Yee, Dries Van Noten is a fairly piece of cake proper name to pronounce. Only please, make certain you don't pronounce his first name like the discussion "dries."

Cartier

How to Pronounce Cartier
Image via Getty

Pronunciation: Kahr-ti-ay

Although most of the states adopt calling Cartier eyeglass frames "Big Cs," "Woods," "Straightbacks," and "Buffs," it'south important to know how to correctly pronounce the name of the French luxury brand before picking upward a pair of Givernys from your local jeweler. Like Hermès, many misprononunce the name Cartier because they do non acknowledge that one letter inside the brand'due south proper name is silent. In this case, information technology'south the letter "R." And so Cartier isn't pronounced similar "kahr-ti-her" but "kahr-ti-ay."